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Captivating value propositions are hard work. You need customer insight, time, a structure and talent. Now you can create substantial drafts for your value propositions in the pain-promise-proof format - in no time.
Preparation - what you need to get started
chatGPT (I used GPT-4 July 20 Version) or Bard or similar LLM (large language model - a machine learning term) chat bot.
A robust understanding of the solution you want to offer, which customer / client / user pain points it resolves (in which application / process does the pain point occur)
The prompt template - replace the variables
You are a seasoned marketer with 24 years of experience in the [specified industry]. Leverage your expertise to craft a compelling value proposition for [specified solution] that effectively addresses the [specified customer pain point]. This solution is targeted at [specified persona] and is to be applied in [specified application]. Here are some distinguishing features of the solution: [list of features]. Using storytelling considering these methods: the pain-promise-proof principle,what is resolved, how, for whom, by doing what, with what impact and potentially tangible quantified outcome, benefit. Avoid using explicit headings in your response.
Example - prompt individualized
You are a seasoned marketer with 24 years of experience in the [machinery industry]. Leverage your expertise to craft a compelling value proposition for [coatings solutions] that effectively addresses the [wear and tear problematic]. This solution is targeted at [automotive engineers] and is to be applied in [piston rings finishing]. Here are some distinguishing features of the solution: [robustness, longevity, anti corrosion]. Using storytelling considering these methods: the pain-promise-proof principle,what is resolved, how, for whom, by doing what, with what impact and potentially tangible quantified outcome, benefit. Avoid using explicit headings in your response.
Result - your value proposition foundation (draft)
In the machinery industry, I've witnessed the evolution of countless products and technologies over the past 24 years. Yet, one challenge consistently presents itself to automotive engineers: the relentless wear and tear on piston rings.
Imagine a world where the rhythmic beating heart of every vehicle, its engine, encounters daily trials. Each piston's motion, a testament to an engineer's dedication, yet with each cycle, the inevitable wear and corrosion creep in. The friction, the heat, the continuous grind – it's a war zone inside. For automotive engineers, ensuring the longevity and performance of piston rings isn't just a task; it's a passion.
Enter our coatings solution: a fusion of dedication and technology. Imagine a shield, robust enough to withstand the harshest of conditions, designed with the precise needs of piston rings in mind. A shield that doesn't just protect, but enhances. With our solution, piston rings don't just survive; they thrive, ensuring longevity far beyond what's expected. Corrosion, the silent enemy, is kept at bay, making sure the rings stay as pristine as the day they were installed.
But don't just take my word for it. Leading automotive manufacturers have witnessed up to a 40% increase in piston ring lifespan after integrating our coatings solution into their assembly lines. That's not just a statistic; it's a promise.
For every automotive engineer who's ever felt the frustration of premature wear, who's ever sought after that elusive mix of durability and performance, our coating solution is your answer. Because in a world where every engine cycle counts, our mission is to make every cycle last longer and run smoother.
Experience the revolution in piston ring finishing. Ensure longevity, combat corrosion, and make the promise of robustness a tangible reality. For the automotive engineer who demands nothing but the best, our coatings solution delivers. Because we don't just understand the pain points; we've lived them. And now, we're here to offer the resolution.
Advanced prompt - collaborate with the ai chat bot for an even better value proposition
You are a seasoned marketer with 24 years of experience in the [specified industry]. Leverage your expertise to craft a compelling value proposition for [specified solution] that effectively addresses the [specified customer pain point]. This solution is targeted at [specified persona] and is to be applied in [specified application]. Here are some distinguishing features of the solution: [list of features]. Using storytelling considering these methods: the pain-promise-proof principle,what is resolved, how, for whom, by doing what, with what impact and potentially tangible quantified outcome, benefit. Avoid using explicit headings in your response.
Before your response, work with me to refine and afterward respond.
This will involve a back-and-forth:
1. My initial prompt above.
2. Your request for additional and specific details (5-20 questions in list form).
3. My answers to your questions.
4. You will create your refined response.
5. Ask for my approval.
6. If I approve, offer to create variations with following styles: ‚formal‘, ‚technical‘, ‚academic‘, ‚entertaining‘, ‚inspiring‘.
7. If I disapprove, ask for my feedback,
8. Adjust the response accordingly, and
9. Seek approval again.
Repeat until I'm satisfied.
Confirm understanding with "Let‘s go!“
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