Jens Thieme Professional Profile and B2B Marketing Expertise

Here you can find some details and results from my +30 year career as a global B2B Marketing Executive. Feel free to visit my LinkedIn profile for more details.

Head of Marketing Communications

Head of Group Digital Marketing & Communications

Head of Division Digital Marketing & Communications

Group Brand Officer

• Led the marketing & communications digitalization evolution
• Transformed marketing and communications activities from analog to digital
• Owned and developed the digital marketing and communications ecosystem
• Owned and executed Oerlikon group’s brand strategy, projects and policies
• Owned and managed the Oerlikon group’s digital brand strategy and portfolio
• Led and managed the Oerlikon group’s brand architecture and rebranding project
• Business owner of Linkedin services integration and other social media platforms activation
• Owner of the Oerlikon group’s brand portfolio and brand strategy
• Leader of all rebranding activities
• Leader of major group-wide brand architecture and repositioning project
• Owner of the Oerlikon group’s digital brand

Skills: International Marketing · Team Leadership · Marketing Management · Leadership · Strategy · Strategic Planning · Marketing · Team Building · Consulting · Strategy Consulting · Business Planning · Search Engine Optimization (SEO) · Organizational Leadership · Communication · Negotiation · Marketing Strategy · Corporate Branding · Brand Management · Brand Activation

Partnership Ecosystem & Communities

• Created and nurtured external partnership ecosystem that is relevant for the Digital Hub project portfolio and innovation planning
• Led and ran the regular group-wide Digital Community discussions and interaction platforms to cross-fertilize the digitalization efforts across the Oerlikon group
• Supported marketing and communication projects and initiatives

Skills: International Marketing · Leadership · Management Consulting · Entrepreneurship · Consulting · Market Development · Start-ups · Communication · Negotiation

Co-Founding Core Team Member, Digital Marketing & Communities Lead

• Member of the Digital Hub Core Team
• Co-created and supported the Oerlikon Digital Hub
• Conceptualized and implemented digital marketing features and community touch points
• Early adoption champion of New Digital Workplace toolbox

Skills: International Marketing · Marketing Management · Leadership · Strategy · Management Consulting · Marketing · Team Building · Entrepreneurship · Project Management · Start-ups · Business Planning · Organizational Leadership · Communication · Marketing Strategy · Brand Management

Global Head Marketing

• Hired, led and developed the global marketing & campaigns team
• Temporarily led the global knowledge management & training team
• Designed and implemented marketing & campaigns planning and processes
• Implemented value proposition driven content engine
• Launched disrupting high tech thermal spray equipment
• Defined and executed marketing strategy and marketing excellence program

Responsible in the following Products & Services areas:
Thermal Spray Coating Equipment, Coating Materials, Coating Services, Brazing and Welding Solutiuons, etc.

…and in the following key industries:
Automotive, Transportation, Aerospace, Aviation, Health Care, Medical, Oil & Gas, General Industries, Engineering, Power Generation, Agro, etc.

Skills used and perfected:
Marketing Leadership, Business Analysis, Business Storytelling, Coaching, Communication, Consulting, Marketing Campaigns, Content Marketing, Content Strategy, Data Analysis, Data Analytics, Data Mining, Digital Marketing, Digital Media, Economics, Executive, Event Planning, Marketing Strategy, Hiring, Leadership, Management, Marketing, Media Planning, Negotiation, Online Marketing, Presentation, Project Management, Recruiting, Risk Management, Search Engine Optimization (SEO), Social Media, Social Media Management, Social Networking, Strategic Planning, Training, Web Content, Strategy, Change Management, Marketing, Advertising, Marketing Campaigns, Marketing Communications, B2B Marketing, Digitalization, Team Building, E-Business, Business Strategy, Knowledge Management, Training, Organizational Development, Marketing Strategy, International Business, B2B Marketing Executive and B2B Marketing Enthusiast

Principal & Founder, Startup

• Founded and established company and strategy
• Established business plan and service portfolio
• Created digital and physical presence and networks
• Acquired and successfully delivered B2B marketing effectiveness Solutions and projects in Pharma, Chemicals, Business Services, Automotive and Engineering Technology industries

- - - mothballed indefinitely for new career stage - - -

Skills used and perfected:
Blogging, Business, Business Analysis, Business Storytelling, Marketing Excellence & Marketing Effectiveness, Coaching, Communication, Consulting, Content Management, Content Marketing, Content Strategy, Data Analysis, Data Analytics, Data Mining, Digital Marketing, Digital Media, Economics, Executive, Event Planning, Leadership, Management, Marketing, Market Research, Media Planning, Negotiation, Online Marketing, Presentation, Project Management, Relationship Management, Research, Risk Management, Search Engine Optimization (SEO), Social Media, Social Media Management, Social Networking, Software Management, Market Intelligence, Strategic Planning, Training, Web Content, Web Development, Web Programming, Writing, Strategy, CRM, Change Management, Marketing, Pharmaceutical Industry, Marketing Communications, New Business Development, Squarespace, B2B, Consulting, Start-ups, Marketing Campaigns, Entrepreneurship, Strategy Consulting, Team Building, Market Development, Program Management, Sales, Life Sciences, Business Strategy, Squarespace, Organizational Development, Marketing Strategy, Business Development, Strategic Insights, Competitive Analysis, International Business, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Insightologist® | Competitive Intelligence Excellence Consultant

Global brand and globally registered trademark Insightologist® for Competitive Intelligence Excellence Solutions:

Management Consulting for Market and Competitive Intelligence Improvements through:

• Digitalization of Market Research, Data Mining, Data Analytics and Competitive Analysis
• Competitive Intelligence and Market Analysis Excellence build-up
• Strategic Planning and Strategy Decision Process Alignment

Testimonials:
"Incredibly well-planned and targeted to our needs. The recommendations for improvements were very valuable and realistic to implement..."
"Extreme sense of professionalism ... leadership in the Competitive Intelligence community is second to none..."
"Enabling dramatic progresses in marketing management..."
"Incredibly reliable, remarkable guidance and suggestions, deadlines an utmost priority ... tremendous expertise in competitive intelligence..."

- - - mothballed indefinitely for new career stage - - -

Skills used and perfected:
Business Analysis, Coaching, Consulting, Strategic Insights, Data Analytics, Data Mining, Digital Marketing, Digital Media, Economics, Leadership, Management, Marketing, Market Research, Negotiation, Management Consulting, Online Marketing, Presentation, Project Management, Relationship Management, Risk Management, Search Engine Optimization (SEO), Social Media, Social Media Management, Social Networking, Strategic Planning, Web Content, Web Development, Web Programming, Writing, Change Management, Marketing, Pharmaceutical Industry, Marketing Communications, Marketing Campaigns, New Business Development, B2B, Entrepreneurship, Market Intelligence, Competitive Intelligence Excellence Solutions, Strategy Consulting, Market Development, Sales, Life Sciences, Business Strategy, Squarespace, Marketing Strategy, Business Development, Competitive Analysis, International Business, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Global Head Marketing Pharma, Biotech & Bioscience Solutions

• Built, led and developed three marketing teams (18FTE) in Europe and the US
• Audited and improved global marketing and competitive Intelligence capabilities
• Designed and established strategy process
• Rolled-out and coached use of marketing methods and tools
• Established KPI’s and aligned processes for ROMI globally
• Collaborated and co-designed standards for go-to-market initiative

Responsible in the following Products & Services areas:
BioResearch, Stem Cells, Primary Cells and Media, Cell Culture Products, Transfection, Assay Solutions, Electrophoresis, Primary and Stem Cell Protocols,, Bioprocess Systems, Drug Discovery, Endotoxin Detection, Informatics, Bioassay Services, Capabilities Overview, Process Design Techniques, Program Management, Regulatory Support, Protein & Vaccine, Development Services, Gene Expression Systems, Microbial Expression Technologies, Mammalian Biopharmaceuticals,, Microbial Biopharmaceuticals, Microbial Fermentation, Cell Therapy, Viral Therapy, Drug Product Services, Advanced Chemical Synthesis (ACS), Microreaction Technology, Antibody Drug Conjugates (ADCs), Peptides, Highly Potent API (HPAPIs), Cytotoxics, etc.

Skills used and perfected:
Marketing Leadership, Business Analysis, Business Storytelling, Coaching, Communication, Consulting, Content Strategy, Data Analysis, Data Analytics, Data Mining, Digital Marketing, Digital Media, Economics, Events, Hiring, Leadership, Management, Marketing, Market Research, Negotiation, Online Marketing, Presentation, Project Management, Recruiting, Social Media, Social Media Management, Social Networking, Strategic Planning, Training, Strategy, Change Management, Marketing Communications, B2B, Marketing Campaigns, Strategy Consulting, Market Intelligence, Team Building, Business Strategy, Organizational Development, Marketing Strategy, Marketing Campaigns, Competitive Analysis, Strategic Insights, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Global Head Program Management Pharma

• Built global program management organization (17FTE, Europe, China)
• Designed value stream process from inquiry to life cycle management
• Led customer focus program, 3-year Net Promoter Score increase
• Co-designed and facilitated leadership and change program
• Led teams through major re-organization and reduction program
• Hired/led key PM organization for Antibody Drug Conjugates programs
• Led Sales/BD education and on-boarding programs

Responsible in the following Products & Services areas:
Advanced Chemical Synthesis (ACS), Microreaction Technology, Antibody Drug Conjugates (ADCs), Peptides, Highly Potent API (HPAPIs), Cytotoxics, etc.

Skills used and perfected:
Analytics, Business, Business Analysis, Coaching, Communication, Consulting, cGMP, QA, QC, Economics, Executive, Event Planning, Hiring, Leadership, Management, Negotiation, Presentation, Project Management, Recruiting, Relationship Management, Research, Risk Management, Strategic Planning, Training, Strategy, Change Management, Customer Value Management, Customer Satisfaction Program, Pharmaceutical Industry, B2B, Intercultural Leadership, Organizational Restructuring, Consulting, Team Building, Program Management, Life Sciences, Business Strategy, Organizational Development, Business Development, Sales, Strategic Insights, Competitive Analysis, International Business, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Global Contracting Excellence Pharma

• Set up and rolled out contracting facility and process tool box
• Designed business rules guidelines
• Established internal governance process

Responsible in the following Products & Services areas:
Advanced Chemical Synthesis (ACS), Microreaction Technology, Antibody Drug Conjugates (ADCs), Peptides, Highly Potent API (HPAPIs), Cytotoxics, etc.

Skills used and perfected:
Contract Management, Legal, Business, Business Analysis, Coaching, Communication, Consulting, Economics, Executive, Event Planning, Hiring, Leadership, Management, Negotiation, Presentation, Project Management, Recruiting, Relationship Management, Research, Risk Management, Social Networking, Software Management, Strategic Planning, Training, Sales Training, Strategy, Change Management, Pharmaceutical Industry, CMO, Biotech, B2B, Consulting, Start-ups, Team Building, Program Management, Business Process, Sales, Life Sciences, Business Strategy, Organizational Development, Business Development, International Business, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Global Head Market & Competitive Intelligence, Specialty Chemicals

• Global Head Market & Competitive Intelligence for the Specialty Chemicals (ex Ciba) Portfolio
• Integration of former Ciba Competitive Intelligence and Strategic Insights Operations

Skills used and perfected:
Change Management, M&A Integration, Analytics, Business, Business Analysis, Coaching, Communication, Consulting, Data Analysis, Data Analytics, Data Mining, Economics, Executive, Event Planning, Hiring, Leadership, Management, Marketing, Marketing Excellence, Marketing Think Tank, Sales Excellence, Market Research, Negotiation, Presentation, Market Intelligence, Project Management, Relationship Management, Chemicals Industry, Specialty Chemicals, Research, Risk Management, Social Networking, Software Management, Digitalization, Strategic Insights, Competitive Intelligence, Strategic Planning, Sales Training, Marketing Training, Strategy, CRM, ERP, SAP, Change Management, Marketing, B2B, Consulting, Entrepreneurship, Strategy Consulting, Team Building, Life Sciences, Business Strategy, Organizational Development, Competitive Analysis, International Business, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Global Head Market & Competitive Intelligence

Harmonized from dozens of network drives to one global Intranet
• Consolidated 10 local web entities to a re-designed global website
• Created and activated global corporate digital communications strategy
• Arranged for digitization of group wide collateral and content and led digitalization across business divisions and group functions

Responsible in the following Products & Services areas:
Agriculture, Automotive, Building & Construction, Electronic Materials, Extractive & Process Technologies, Mining, Fibers, Home & Fabric Care, Inks & Graphics, Lubricants & Fuels, Monomers & Water Soluble Polymers, Packaging, Paints & Coatings, Paper & Board, Personal Care, Photo & Digital Imaging, Plastics and Rubber, Water Treatment, Color Services, Educational Services, EHS Services, Regulatory Services, Testing Services, etc.

Skills used and perfected:
Business Storytelling, Coaching, Communication, Consulting, Content Management, Content Marketing, Content Strategy, Data Analysis, Data Analytics, Data Mining, Digital Marketing, Digital Media, Economics, Digitization, Digitalization, Executive, Event Planning, Hiring, Communication Campaigns, Public Relations Campaigns, Leadership, Management, Marketing, Market Research, Media Planning, Online Marketing, Presentation, Project Management, Recruiting, Relationship Management, Research, Risk Management, Intranet, E-Strategy, Search Engine Optimization (SEO), Social Networking, Software Management, Strategic Planning, Training, Web Content, Web Development, Web Programming, Writing, Strategy, Change Management, Marketing, Chemicals Industry, Market Intelligence, Specialty Chemicals, Marketing Communications, B2B, Consulting, Strategy Consulting, Team Building, Training, Sales, Negotiation, Life Sciences, Business Strategy, Organizational Development, International Business, Corporate Communications, Board Support, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Global Head E-Business

Reduced transaction and service cost for low margin customer base
• Moved 12% of global customer base to e-Business platform
• Set up and activated VMI and VMOI processes for high value clients

Responsible in the following Products & Services areas:
Textiles, Textile Dyes, Dyeing, Coloration, Color Services, Fashion Color Services, Textile Processing, Colorants, Additives, Antialgae, Antimicrobials, Antioxidants, Antistatics, Flame Retardants, Fluorescent Whitening Agents, Fungicides, Light Stabilizers, Processing Stabilizers, Preparations for mass coloration, Colorants for PAN gel dyeing, Antimicrobials, Coatings, Comfort & Easy Care Finishing, Dyeing Auxiliaries, Dyes for Textile Dyeing/ Printing, Flame Retardants, Fluorescent Whitening Agents, Oil & Water Repellents, Pretreatment, Printing Auxiliaries, Sizing, UV Protection, etc.

Skills used and perfected:
Analytics, Business, Business Analysis, Coaching, Communication, Consulting, Content Management, Content Marketing, Content Strategy, Data Analysis, Data Analytics, Digital Marketing, Marketing Campaigns, Digital Media, Digitization, Digitalization, Economics, Executive, Hiring, Leadership, Management, Marketing, Market Research, Media Planning, Negotiation, Online Marketing, Presentation, Project Management, Recruiting, Relationship Management, Research, Risk Management, Search Engine Optimization (SEO), Social Networking, Software Management, Strategic Planning, Training, Web Content, Web Development, Web Programming, Writing, Strategy, CRM, E-Business, E-Commerce, Change Management, Marketing, Marketing Communications, Market Intelligence, New Business Development, B2B, VMI, VMOI, Entrepreneurship, Strategy Consulting, Team Building, Market Development, Program Management, Sales, Negotiation, Life Sciences, Business Strategy, Marketing Strategy, Business Development, Competitive Analysis, International Business, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Head Market Development NAFTA

• Identified Florida USD12mn market potential, prepared entrance
• Researched new technology and prepared market entrance
• Facilitated a two-division merger and one competitor acquisition
• Cold-called on untapped customers and secured USD1.5mn sales

Responsible in the following Products & Services areas:
Textiles, Textile Dyes, Dyeing, Coloration, Color Services, Fashion Color Services, Textile Processing, Colorants, Additives, Antialgae, Antimicrobials, Antioxidants, Antistatics, Flame Retardants, Fluorescent Whitening Agents, Fungicides, Light Stabilizers, Processing Stabilizers, Preparations for mass coloration, Colorants for PAN gel dyeing, Antimicrobials, Coatings, Comfort & Easy Care Finishing, Dyeing Auxiliaries, Dyes for Textile Dyeing/ Printing, Flame Retardants, Fluorescent Whitening Agents, Oil & Water Repellents, Pretreatment, Printing Auxiliaries, Sizing, UV Protection, etc.

Skills used and perfected:
Business Analysis, Consulting, Data Analysis, Data Analytics, Data Mining, Event Planning, Hiring, Leadership , Management, Marketing, Market Research, Negotiation, Presentation, Project Management, Recruiting, Relationship Management, Non-Wovens, Research, Risk Management, Social Networking, Strategic Planning, Strategy, Training, Change Management, Marketing, Chemicals Industry, Textiles, Pigments, Marketing Communications, New Business Development, B2B, Consulting, Strategy Consulting, Team Building, Marketing Campaigns, Sales, Market Development, Program Management, Mergers & Acquisitions, Training, Sales, Negotiation, Life Sciences, Business Strategy, Organizational Development, Marketing Strategy, Market Intelligence, Business Development, Competitive Analysis, International Business, Chemicals Industry, Specialty Chemicals, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Global Head Marketing Communication, Advertising & Promotion

• Digitized entire marketing collateral
• Led digitalization via global network of electronic editing, harmonization, dissemination and customer individualization of entire product literature across 145 countries and 200’000 customers in the global textiles industry
• Saved CHF2.5mn cost, doubled reach, quadrupled time to market
• Led global CRM program deployment including roll-out and training

Responsible in the following Products & Services areas:
M&A events: Ciba-Geigy / Novartis / Ciba SC (from 1997)
Textiles, Textile Dyes, Dyeing, Coloration, Color Services, Fashion Color Services, Textile Processing, Colorants, Additives, Antialgae, Antimicrobials, Antioxidants, Antistatics, Flame Retardants, Fluorescent Whitening Agents, Fungicides, Light Stabilizers, Processing Stabilizers, Preparations for mass coloration, Colorants for PAN gel dyeing, Antimicrobials, Coatings, Comfort & Easy Care Finishing, Dyeing Auxiliaries, Dyes for Textile Dyeing/ Printing, Flame Retardants, Fluorescent Whitening Agents, Oil & Water Repellents, Pretreatment, Printing Auxiliaries, Sizing, UV Protection, etc.

Skills used and perfected:
Marketing Communication, Content Management, Marketing Campaigns, Content Marketing, Content Strategy, Business Storytelling, Digital Marketing, Digital Media, Event Planning, Hiring, Leadership , Management, Marketing, Media Planning, Negotiation, Online Marketing, Presentation, Textiles, Project Management, Recruiting, Relationship Management, Search Engine Optimization (SEO), Social Networking, Software Management, Market Intelligence, Marketing Training, Web Content, Web Development, Web Programming, Writing, CRM, Software Management, Xerox Business Services XBS, Change Management, B2B, Consulting, Team Building, Marketing Strategy, International Business, Chemicals Industry, Specialty Chemicals, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast