Corporate Communications Function

The corporate communications department is responsible for managing the company’s internal and external communications.

This includes developing and implementing communication strategies, managing the company’s reputation, and building relationships with key stakeholders. Some of the key tasks and responsibilities of the corporate communications department may include:

Developing and implementing a communication strategy that aligns with the company’s goals and objectives
Managing the company’s reputation and brand image
Building relationships with key stakeholders such as customers, employees, investors, and the media
Creating and distributing content such as press releases, newsletters, and social media posts
Organizing events such as press conferences and product launches
Monitoring and analyzing media coverage of the company
Providing communication support to other departments within the company

The goals of the corporate communications department may vary depending on the company’s specific needs and objectives. However, some common goals may include increasing brand awareness, improving employee engagement, and building trust with key stakeholders.

In terms of resources, the corporate communications department may require a budget for activities such as advertising, event planning, and content creation. The department may also require staff with expertise in areas such as public relations, marketing, and journalism.

Corporate Communication: A Guide to Theory and Practice

By Cornelissen, Joep P.

Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch

By Kaabour, Marwa

Business Communication: Harvard Business Essentials Series

By Harvard Business Review

Recap: The corporate communications function needs to effectively manage internal and external communication, enhance the company's reputation, engage stakeholders, and support the overall business objectives of the organization.

Jens Thieme is a global B2B marketing professional, sharing his practical marketing experience, this marketing glossary and b2b marketing best practice examples.